Articulating an inspiring purpose statement is an important step in helping your purpose take hold. If done right, the purpose statement is known throughout the company and is foundational to the strategy. It is embedded in the DNA of the organization. 

A stated purpose is a means to demonstrate your commitment to long-term value as well as short-term results. It sparks the innovation that will help you stay competitive in a rapidly changing marketplace. It ignites the passion in your people and engages your top talent, so they stay, grow, and thrive with you.

Yet purpose-driven organizations often struggle to translate their higher ambition aspirations into a concise purpose statement.