Articulating an inspiring purpose statement is an important step in helping your purpose take hold. If done right, the purpose statement is known throughout the company and is foundational to the strategy. It is embedded in the DNA of the organization.
A stated purpose is a means to demonstrate your commitment to long-term value as well as short-term results. It sparks the innovation that will help you stay competitive in a rapidly changing marketplace. It ignites the passion in your people and engages your top talent, so they stay, grow, and thrive with you.
Yet purpose-driven organizations often struggle to translate their higher ambition aspirations into a concise purpose statement.
My new white paper, “Path to Purpose: Has Your Organization Found Its Rallying Cry,” is a practical guide for executives working to define a strong statement of purpose for their organizations. It includes stories of purpose from companies including BD, HP, and Starbucks, concrete steps to help you develop and write your purpose statement, and a set of reflection questions for each stage of the process.
I hope you find this paper helpful as you travel your own path to purpose. Let me know what you think!
Early feedback on "Path to Purpose"
"I think this is an excellent paper and will prove very useful to readers. I really like Doug's practical approach which I find sorely lacking in so many other pieces on purpose. Not only does he make the case for purpose, he provides a realistic approach for how to get there for the reader's company."
Jerry Hurwitz, former EVP HR and CHRO, BD
“Agreeing to a simple, clear, purpose statement that connects to every part of your business is no easy task. The Path to Purpose White Paper by Douglas Wilson is filled with quality ideas on how to get to your company’s purpose statement.”
Dick Gochnauer, former CEO United Stationers