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    <lastmod>2017-08-10</lastmod>
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    <loc>https://douglasawilson.com/blogs/2017/7/29/bezos-must-redefine-value-for-amazon</loc>
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    <lastmod>2017-07-29</lastmod>
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  <url>
    <loc>https://douglasawilson.com/blogs/2017/6/10/five-2017-commencement-speakers-who-get-what-matters-most</loc>
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    <lastmod>2017-06-10</lastmod>
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      <image:title>Blog Posts - Five 2017 Commencement Speakers Who Get What Matters Most</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/5/27/sustainability-and-purpose-in-fast-fashion-hm</loc>
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    <lastmod>2017-05-27</lastmod>
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      <image:title>Blog Posts - Sustainability and Purpose in Fast-Fashion H&amp;M</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/5/1/why-ceos-should-broaden-their-learningnetwork</loc>
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    <lastmod>2017-05-02</lastmod>
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      <image:title>Blog Posts - Why CEOs Should Broaden Their Learning Network</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/4/2/innovation-is-not-extra-credit</loc>
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    <lastmod>2017-04-03</lastmod>
  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/3/12/six-must-reads-on-purpose-high-performance-and-creating-a-better-world</loc>
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      <image:title>Blog Posts - Six Must-Reads on Purpose, High Performance, and Creating a Better World</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/3/25/being-a-transformer</loc>
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    <lastmod>2017-03-30</lastmod>
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      <image:title>Blog Posts - Being a Transformer</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/2/17/the-moral-framework-for-your-business</loc>
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    <lastmod>2017-02-18</lastmod>
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      <image:title>Blog Posts - The Moral Framework for Your Business</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2017/2/4/would-your-company-sign-the-davos-compact-tell-me-why-or-why-not</loc>
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    <lastmod>2017-02-18</lastmod>
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      <image:title>Blog Posts - Would Your Company Sign the Davos Compact?  Tell me why or why not.</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/1/22/a-high-performance-culture-that-can-take-you-down</loc>
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    <lastmod>2017-01-22</lastmod>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2017/1/7/learn-grow-master-teach-a-journey-of-joy</loc>
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    <lastmod>2017-01-08</lastmod>
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      <image:title>Blog Posts - Learn, Grow, Master, Teach:  A Journey of Joy</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/12/17/four-ceo-moments-of-purpose-from-2016-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-12-18</lastmod>
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      <image:title>Blog Posts - Four CEO Moments of Purpose from 2016</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/12/3/what-you-can-learn-from-patagonias-radical-move</loc>
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    <lastmod>2016-12-04</lastmod>
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      <image:title>Blog Posts - What You Can Learn from Patagonia’s Radical Move</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/11/19/3-ways-to-bring-gratitude-into-your-high-octane-culture</loc>
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    <lastmod>2016-11-21</lastmod>
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      <image:title>Blog Posts - 3 Ways to Bring Gratitude Into Your High-Octane Culture</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/11/5/a-model-for-how-companies-best-lead-social-impact-in-their-communities</loc>
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    <priority>0.5</priority>
    <lastmod>2016-11-06</lastmod>
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      <image:title>Blog Posts - A Model for How Companies Best Lead Social Impact in Their Communities</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/10/15/talking-with-mark-bertolini-of-aetna-about-purpose-video</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2016-10-16</lastmod>
  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/9/24/crafting-a-company-purpose-a-how-to-guide-from-my-interview-with-dick-gochnauer-a-successful-fortune-500-ceo</loc>
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    <lastmod>2016-09-24</lastmod>
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      <image:title>Blog Posts - Crafting a Company Purpose: A How-To Guide from My Interview with Dick Gochnauer, a Successful Fortune 500 CEO</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/9/9/article-round-up-executive-reads-on-purpose</loc>
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    <priority>0.5</priority>
    <lastmod>2016-09-13</lastmod>
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      <image:title>Blog Posts - Article Round-up: Executive Reads on Purpose</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/8/27/what-we-can-learn-from-olympic-teams-focus-intensity-growth</loc>
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    <lastmod>2016-08-27</lastmod>
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      <image:title>Blog Posts - What We Can Learn from Olympic Teams: Focus – Intensity – Growth</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/8/6/reflections-on-purpose-5-ideas-that-inspire-me-and-the-people-who-make-them-real</loc>
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    <lastmod>2016-08-06</lastmod>
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      <image:title>Blog Posts - Reflections on Purpose: 5 Ideas That Inspire Me and The People Who Make Them Real</image:title>
      <image:caption>Doug on a hike in the Lake District of England (8/5/16).</image:caption>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/7/24/a-lesson-from-the-green-room</loc>
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    <priority>0.5</priority>
    <lastmod>2017-07-18</lastmod>
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      <image:title>Blog Posts - A Lesson from the Green Room: Never Give Up Questing</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/7/9/four-principles-of-transformation-what-i-learned-from-mark-bertolini-ceo-and-chairman-of-aetna</loc>
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    <lastmod>2017-07-18</lastmod>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/6/28/brexit-and-trump-a-wake-up-call-for-american-capitalism</loc>
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    <lastmod>2016-06-28</lastmod>
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      <image:title>Blog Posts - Brexit and Trump:  A Wake-up Call for American Capitalism</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/6/4/exponential-engagement-tapping-into-the-hearts-and-minds-of-your-employees</loc>
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    <lastmod>2016-06-05</lastmod>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/5/21/four-critical-habits-that-build-trust</loc>
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    <lastmod>2017-07-18</lastmod>
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      <image:title>Blog Posts - Four Critical Habits that Build Trust</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/5/7/a-formula-for-instilling-purpose-and-passion</loc>
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    <lastmod>2017-07-18</lastmod>
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      <image:title>Blog Posts - A Formula for Instilling Purpose and Passion</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/4/23/great-reads-for-purpose-driven-leaders</loc>
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    <lastmod>2016-04-24</lastmod>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/4/9/the-power-of-habit-3-ways-i-beat-procrastination-and-get-to-it</loc>
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    <lastmod>2016-04-09</lastmod>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2016/2/27/leadership-the-art-of-gratitude-and-reflection</loc>
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    <lastmod>2016-02-27</lastmod>
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      <image:title>Blog Posts - Leadership - The Art of Gratitude and Reflection</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/2/12/how-do-ceos-make-the-purpose-shift-three-first-steps</loc>
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    <lastmod>2016-02-13</lastmod>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/1/29/five-lessons-for-the-long-term-100-years-with-ibm</loc>
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    <lastmod>2016-01-29</lastmod>
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  <url>
    <loc>https://douglasawilson.com/blogs/2016/1/16/the-walk-in-the-woods-short-term-growth-long-term-abundance</loc>
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    <lastmod>2016-01-16</lastmod>
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      <image:title>Blog Posts - The Walk in the Woods - Short Term Growth, Long Term Abundance</image:title>
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  <url>
    <loc>https://douglasawilson.com/blogs/2015/12/29/essentialism-best-book-for-15-and-best-practice-for-16</loc>
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    <lastmod>2015-12-29</lastmod>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2015/12/21/money-vs-meaning-do-you-measure-what-matters-most-to-employees</loc>
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    <lastmod>2015-12-22</lastmod>
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      <image:title>Blog Posts - Money vs. Meaning: Do You Measure What Matters Most to Employees?</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2015/12/2/tackling-annual-reviews-will-you-engage-or-drain-your-team</loc>
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    <priority>0.5</priority>
    <lastmod>2015-12-08</lastmod>
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      <image:title>Blog Posts - Tackling Annual Reviews: Will You Engage or Drain Your Team?</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2015/11/18/10-ways-to-ask-one-of-the-most-important-questions-of-a-leader</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-17</lastmod>
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      <image:title>Blog Posts - 10 Ways to Ask One of the Most Important Questions Of A Leader</image:title>
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  </url>
  <url>
    <loc>https://douglasawilson.com/blogs/2015/7/3/transforming-ambition-moving-from-self-centered-to-other-centered-1</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-17</lastmod>
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      <image:title>Blog Posts - Transforming Ambition: Moving From Self-Centered to Other Centered</image:title>
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